Exceed Expectations
Most people don’t like surprises. They like to know what they can expect.
When people’s expectations are met, they are Happy.
When expectations are not met, they are Disappointed.
People support brands that meet their expectations.
That’s why they will pay 89¢ for something that resembles food at Taco Bell.
“TACO SMELL” ©2009 Nikolas Allen
That’s also why they’ll pay $89,000 for the dependable luxury of a Mercedes.
The funny thing is: When expectations are surpassed, people are Astonished.
We have settled into such a glut of mediocrity, that the act of exceeding expectations shakes people from their slumber into a state of excitement and disbelief.
That is why you must exceed expectations at every opportunity.
“OVERACHIEVER” ©2009 Nikolas Allen
It’s easy to be mediocre. Especially when there is no apparent threat or consequence for simply towing the line.
Some people even deliver a LESS than mediocre performance consistently and they manage to fly under the radar…for awhile.
I worked with a Copywriter at an in-house agency and he used to joke, “they haven’t discovered I’m a fraud, yet”.
At least, I thought he was joking.
Guess who was let go when the first round of cutbacks were announced?
Exceeding expectations gets you noticed. It gets you hired. It KEEPS you hired. It gets you return business and it gets you referrals.
Plus, there’s a personal satisfaction to knowing that you strive to rise above the pack of mediocrity.
There is too much competition out there to simply meet expectations.
Exceed, surpass and defy them instead.
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YOUR TURN:
My blog posts are usually pretty verbose, so I tried to make this one shorter. Therefore, I have left out some ideas, points and counterpoints.
Anything you would like to add? Success stories you would like to share from a time when you exceeded expectations? Have any companies, people or products astonished YOU lately? Ever stopped supporting a brand or business because they failed to meet YOUR expectations?
Welcome to Nikolas Allen Art dot com. I am a Contemporary Pop Artist with a background in music, advertising and video production. 
Comments
What’s that art piece called:
‘Full Service’?
‘Toeing the line’ is spelled toe-ing, because that’s what it means: tootsies exactly where the other party wants them.
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